Creative Leadership: Thriving in a Changing Industry with Tim Hogan
Tim Hogan
Tim Hogan is a creative leader that helps companies find their voice in the connected world, adapting to the ever-changing media landscape, always seeking new ways to enhance brand experiences. He is currently the CCO of Tim Hogan Creative. His most recent role was as executive creative director of WundermanThompson’s Los Angeles office, where he headed up creative for some of the agency’s largest clients: including Microsoft and Snapchat. Tim specializes in building diverse, cross-disciplinary teams, tailored to the needs of business and has done so at agencies like Ogilvy and R/GA, where he brought a systems-focused approach to activating global brands including Kimberly Clark, Unilever, SC Johnson and Constellation Brands. For ten years, Tim was partner in a startup cross-media agency called The Royal Order of Experience Design. The digital-first agency focused on human-centered design before it had a name, connecting the dots between digital and retail by creating solutions for Patagonia, Kohler, Crate & Barrel, Orvis, NatureMade, Gogo and many more. His work has been recognized by award shows and publications including the American Institute of Graphic Arts, Graphis, Communication Arts, Strathmore, W3, Print Magazine and South by Southwest Interactive. As a member of the American Institute of Graphic Arts and the Society of Typographic Arts, he is a frequent competition judge, student portfolio reviewer and guest speaker. He has served on the board of The Boulevard, an organization committed to breaking the cycle of homelessness in Chicago, EPIC (Engaging Philanthropy, Inspiring Creatives) which pairs creative professionals with nonprofit clients, and Mudlark Theater which allows young people making real theater. He lives in Evanston, IL with his wife and three children, and when not working can usually be found riding one of his bicycles or coaching youth sports.
What you’ll learn in this episode:
- How to embrace and implement sound creative leadership for impactful results
- How to stay resilient during difficult times by relying on trusted individuals and reframing situations creatively
- Why it is important to prioritize a clear brief for sharper, faster, and targeted ideas
- How to navigate the challenges of identifying your value proposition and differentiating yourself from others
- How to distill problems into simple truths and how this leads to bigger ideas
- Why it is important to pressure-test ideas before committing to them
- How to establish an emotional connection and trust with customers and build long-term business relationships
- How to achieve the delicate balance between standing up for creative ideas and maintaining good business relationships
Additional Resources:
