Episode 197:

Selling in a Post Trust World
Larry Levine

Our Guest

Larry Levine is a seasoned sales professional and the acclaimed author of "Selling in a Post-Trust World" and "Selling From the Heart." With a career spanning over two decades in the sales industry, Larry has established himself as an expert in building authentic client relationships and ethical sales practices.

His journey in the sales domain has seen him transition from a successful sales representative to a thought leader and coach. Larry's profound experience in the B2B sales sector, particularly in technology and office solutions, has given him a deep understanding of the challenges and opportunities in modern sales environments. His expertise lies in helping sales professionals foster genuine connections, enhance their emotional intelligence, and build trust with clients in an era where traditional sales techniques are increasingly ineffective.

Larry's first book, "Selling From the Heart," reflects his philosophy of bringing sincerity, respect, and honesty back to the sales process. It was hailed for its innovative approach and practical advice. His follow-up, "Selling in a Post-Trust World," delves deeper into the nuances of building and maintaining trust in a skeptical market, offering insights on how salespeople can thrive by focusing on meaningful relationships and value-driven sales.

As a sought-after speaker and consultant, Larry's engaging style and deep insights have made him a favorite in sales conferences and workshops. He's known for his ability to inspire sales teams to achieve their best by embracing authenticity and integrity as their guiding principles.

Larry also co-hosts the Selling From the Heart podcast where he discusses sales strategies and trends, bringing in experts from various sectors. His contributions to sales literature and his commitment to reshaping the sales narrative have made him a respected and influential figure in the sales community.

 

What you’ll learn in this episode: 

  • Insights of Larry’s new book:  "Selling in a Post Trust World"
  • The significance of authentic relationships and meaningful value in sales
  • The critical role of trust, credibility, and consistency in building relationships in sales
  • Larry’s 'trust formula' to navigate the sales landscape
  • The impact of the shift from transactional to transformational sales methods
  • The profound impact of coaching on salespeople’s confidence and success,
  • Why sales training should focus on people skills, not just product knowledge.
  • How vulnerability can be a strength in building relationships
 

Resources & Links

Larry Levine

 

Ed Molitor

ebook

Growing Through (Not Just Going Through) Crisis

Why vulnerability can be a powerful leadership asset

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